How to be YOU-nique!

Who knew when I created that program two decades ago that I was way ahead of myself. I was an accidental brand. I created my brand inadverdently and then one day, I realized what I had done. Now I am hired to speak about it, coach others on how to do it and this week doing a teleseminar on it. I believe everyone should have a personal brand no matter what business you are in. People buy people, people buy on emotion, people buy authenticity. Stop talking about what you do and start promoting who you are.Start using your name, not your company name, start using your persona, not your product. Don't be different, be unique. If every realtor is selling condo's, become the beachfront property specialist. If everyone is selling cookies, become a "Famous Amos" a personality. You all have a personality! Not everyone is an extrovert, that's no excuse. Just be who you are and exploit that uniqueness. As I love to quote myself, (lol) "Be outrageous, it's the only place that isn't crowded!".