Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
by Michael J. Silverstein and Kate Sayre
The authors studied 12,000 women in 40 countries and discovered that the relentless upward climb has left women feeling stressed out, time starved and overburdened. Heck, they could have just interviewed me and I would have told them that... duh! As a result they look to products and services that will help them claw back time, juggle multiple roles and capture a few moments of enjoyment. Women want MORE... much more in every category of goods and services. And no matter what their age or economic situation or where they live in the world women will spend trillions of dollars over the next decade on the brands that truly deliver.
This book will provide business leaders with the understanding and practices they need to capture their share of the rising "female economy." The authors predict that market will help bring us out of the economic downturn and also create one of the most dramatic market opportunities of our lifetime...bigger than the rise of China and India; more sustainable than any bailout package.
Monday, March 29, 2010
Friday, March 26, 2010
Do you fumble and mumble every time you get up to
give a speech? If you put your foot in your mouth
whenever you have to give a presentation,
then listen to the next Mikki & Friends teleseminar.
MARK YOUR CALENDAR!
Don't miss it. It's happening on Wednesday, March 31st.
Conversations with Mikki on Speak Loudly and Carry a Big Shtick™
MM&I (as in me, myself and I, get it? Mikki and Friends?) will be interviewed by my new Director of Opportunities, Sue Ryan (see profile below) on how to give a great speech. No matter who you are or what you do, you ALL need this info. Whether it's your brand differentiation, your internal customers or client prospects, your kid's bar mitzvah or your own eulogy, you'll at some time be giving a speech. And wouldn't you want it to just knock their proverbial socks off. Listen to this live interview with tips, tactics and techniques excerpted from my Speaker Schools and my coaching clients. I believe it's not about being different, it's about being unique. Everyone can copy different, no one can copy unique!
NO CHARGE! Just dial 724.444.7444 and use the Call ID: 75014 followed by the # sign.
Call in at 12:00 noon CST on Wednesday, March 31, 2010. That's 1:00 p.m. on the East Coast, 11:00 a.m. Mountain Time and
10:00 a.m. Pacific Time.
Or listen on your computer. Just CLICK HERE.
And if you miss it on Wednesday you can use that same link to listen to it at your convenience.
Go to talkshoe.com for more info or to set up your own podcasts. It's a fabulous, free service!
SEE YOU ON WEDNESDAY!