"Shtick" is good!It makes your audience relax and have fun, and it's been proven that we learn best when we laugh; our defenses are down and our endorphins are running wild. It may not be your style to be outrageous (like moi!), but audiences respond best to presentations with humor, interaction, fun and stimulation for all the senses. And they want content with clear messages that come with specific how-tos that can be readily implemented.
A speaker who sprinkles her speeches with stories will captivate and hold the audience's attention longer than those who just postulate theories.
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