Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
by Michael J. Silverstein and Kate Sayre
The authors studied 12,000 women in 40 countries and discovered that the relentless upward climb has left women feeling stressed out, time starved and overburdened. Heck, they could have just interviewed me and I would have told them that... duh! As a result they look to products and services that will help them claw back time, juggle multiple roles and capture a few moments of enjoyment. Women want MORE... much more in every category of goods and services. And no matter what their age or economic situation or where they live in the world women will spend trillions of dollars over the next decade on the brands that truly deliver.
This book will provide business leaders with the understanding and practices they need to capture their share of the rising "female economy." The authors predict that market will help bring us out of the economic downturn and also create one of the most dramatic market opportunities of our lifetime...bigger than the rise of China and India; more sustainable than any bailout package.
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