In
accepting the noble and dangerous assignment of investigating and exposing
truths for Mikki-Leaks, my promise to you, my readers, has been to provide the
information you need to know on a need to know basis, with hopes that I may
help you become heroic business leaders. So what do you need to know about
having a purpose or knowing as much about “why” you lead as “how” you lead
others?
It’s easy to dismiss the “need” for a clear sense of purpose driving
our businesses as the fodder of self-help books and the mumbo-jumbo of
self-proclaimed business gurus. No person or business ever became successful by
simply writing a vision or mission statement. How we think may be critical to
how we perform, but the idea that we “Think and Grow Rich” is no more plausible
than believing that hope is a viable strategy.
I believe
it is clear that nothing worth accomplishing has ever been achieved without the
dedication of hard work, commitment and, like it or not, some luck. So why, then, does having a deep
sense of purpose make a difference in achieving your best or realizing your
potential? How is having a purpose all that different from hoping for the
best?
I would
address the question by suggesting that purpose is what aligns our thinking
with the necessary action to be taken. Purpose links directly to planning. In
fact, it is what guides our plans. Without purpose the actions we take tend to
be random or misguided. Luck becomes a more needed ingredient in accomplishing
what we set out to do. But leading with purpose we can understand what we need
to “be” in order to do what needs to be done. In other words the
characteristics that enable us to plan for what we want to happen, plan around
what we do not want to happen and even
plan for the unexpected, all come from understanding the purpose behind our
actions.
On a
day-to-day basis, what we plan are simple decisions we make by habit. A good
example could be when to have lunch and what to eat. The simple purpose is to
make sure there is time to grab a bite and then decide based on what you feel
like or would prefer to eat, or sometimes just what is simply convenient to our
circumstances. I don’t really feel like eating my yogurt but don’t have time to
go out and get a sandwich. Or I don’t have time to sit down and have a
sensible, healthy lunch so I’ll whip through the McDonalds drive-through and
eat while driving to my appointment.
Having a
greater purpose provides further guidance. Rather than a Pavlovian reaction to
it, either by the fact that it's noon or simply that we feel hunger (followed
by stuffing our face with either whatever is convenient or tempting), we might
instead determine that eating is really about health and nutrition. A Big Mac,
fries and a Coke would solve the hunger, and perhaps be an efficient use of
time but not be at all efficacious if the purpose driving my thinking about
lunch suggests that I need more than fat and empty calories. In fact, I might
prefer to stay hungry than make a poor choice based on how I see the need for a
mid-day meal to “perform.” Or, I might
even be prepared with some healthy choices packed with me in my car for just
such circumstances.
The same
is true with every set of choices and decisions we face. We can up the level of
performance only when we have a clear idea of what is truly important. That
translates into understanding not only the purpose of our actions but what it
is we ultimately intent to achieve or accomplish. This is efficacy.
There
really can be little doubt that for your company, or any company, to sustain a
high level of performance there must be a driving force. That driving force is
a matter of leadership. For leaders to perform in a highly effective manner,
you must connect to some sense of purpose and then be able to instill that purpose
into the DNA or the habits of the organization. The greater the purpose is, the
stronger the driving force will be.
It is
imperative to separate cause and effect when thinking about purpose. Making
money or profits is not the purpose-driven cause - it is the consequence of
having accomplished something that is ideally valuable and hopefully
worthwhile.Knowing why your company is designed to do whatever you do is the
foundation of purpose. The more noble the purpose, the less the possibility
that the cause is contrived. In fact, the greatest causes tend not to be had by
people - people tend to be had by them. The cause has its teeth in the leader
of the organization and she cannot shake its grasp. That might be a lofty
notion and I am not suggesting that success in what we do requires that kind of
passionate engagement with a cause but I am quite certain that to improve your
company’s performance, and yield greater profits as a result, you must have a
sense of purpose beneath your feet and in front of the people you lead. Once
you have defined your purpose and the purpose for your organization - you can
then fully define your role and the role of your employees in accomplishing
whatever it is you do. This is the key to driving the highest level of real performance
possible. It may be the single key to unlock the greatest potential of
yourself, your people and your organizations.
My
purpose now is to adjust my disguise and slip effortlessly out of sight in
search of the next thing you need to know.
Recommended
Additional Reading: Harvard Business Review published a piece by Nick Craig and
Scott Snook titled “From Purpose to Impact.” It is available at www.HBR.org. It
furthers the thinking as to why “purpose” is vital to any organization’s
success in wonderful and explicit detail.
Phil
Liebman is a Vistage Group Chair, a Fellow at the Thayer Institute for
Leadership Virtuosity and the Founder of the BullFrog Group - helping
CEOs become better leaders. You can reach him by email at phil@Strat.com - or by phone at 845.262.8611
i: LinkedInw: TheBullFrogGroup