Let's take a trip back in time:
"Purple!" Mr. Big Name Speaker exclaimed, examining my brand new media kit, my first attempt at a professionalspeaker's marketing tool. I idolized his status and thought at first he was expressing delight. But then he said, "Professional speakers don't use purple. Corporate America is not purple." He smiled indulgently. I thought he was going to pat me on the head. "If you're going to make it in this business, you're going to have to conform. First thing you need to do is re-do your media kit in gray, burgundy, or navy blue. Just not purple." He said it the way he might have said, "diarrhea."
That was more than 25 years ago and my media kit is still purple.
Rule #1 Be You-nique
Don't let anyone tell you you shouldn't do something, just because no one else does it. Find your style, or as Larry Winget says, "exploit your uniqueness!"
Look, listen, learn; adapt never adopt; find your USP (unique selling proposition) and use it to your advantage. Mr. Big Name Speaker also kindly advised me to "tone down" my wardrobe. "A black or navy blue suit and pearls would be perfect," he said.
Hah! Well, you see how that turned out!
Yes, I'm outrageous, and that doesn't work for everyone. And maybe I've lost business because of it. But I'm alright with that. I am who I am and it's more important for me to be authentic than to be someone I'm not, just for the sake of the almighty dollar.
Find your USP, and then go with that, however different it may be. Be authentic. And the almighty dollars will come.
Showing posts with label be a better speaker. Show all posts
Showing posts with label be a better speaker. Show all posts
Monday, December 15, 2014
Monday, September 23, 2013
Five Tips To Becoming a Better Public Speaker
Have I told you how much I love Catalyst Ranch? It's a wildly creative space, so outrageous you might think I designed it! If you're looking for a location for your next meeting or seminar or retreat or party...and you want a place that will stimulate your creative juices, check out the Ranch.
A couple weeks ago I did my presentation Speak Loudly and Carry a Big Shtick!TM there and it was awesome. That presentation is on how to become a better speaker, and Lauren Smith wrote about it on Catalyst Ranch's blog. Check it out...I couldn't have said it better myself!
A couple weeks ago I did my presentation Speak Loudly and Carry a Big Shtick!TM there and it was awesome. That presentation is on how to become a better speaker, and Lauren Smith wrote about it on Catalyst Ranch's blog. Check it out...I couldn't have said it better myself!
5 Presentation Tips I Learned From Mikki by Lauren Smith
She’s motivational, charming, sensational, inspirational, humorous and, she gave her latest
presentation at Catalyst Ranch wearing a skirt made out of balloons. Really, the whole thing! I’ve seen a lot of wacky stuff in my time here but a balloon dress was a first. Mikki Williams is a lady with eclectic tastes and she has channeled her flamboyant style and infectious energy into award winning presentations. This summer, Mikki was inducted into the National Speakers Association Hall of Fame, an achievement attained by fewer than 1% of all professional speakers. Catalyst Ranch is very lucky to have Mikki Williams present not one, but three of her signature presentations. Last week I attended “Speak Loudly and Carry a Big Shtick!” and learned many new tricks that I will incorporate into my next presentation.
READ THE TEST OF THE ARTICLE
Friday, June 21, 2013
Invest in Your Speaking Career | Speaker's School September 26-28
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